Innovation Forum: How Neuroscience is Revolutionizing Peacebuilding

Specifically look at Minutes 14:00-20:00 (6 mins)

Summary: Neuroscientist Emile Bruneau suggests that common sense marketing and communication strategies often present social norms that lead to the exact opposite of the desired effect. He combines neuroanatomy with references to Buddhist theory, "the first experimental neuroscientists," and suggests that intuitive appeal and best intentions are not enough to achieve progress or drive intended behavior.
 

On May 13, the U.S. Institute of Peace and the Alliance for Peacebuilding hosted the first day of the 2015 AfP Annual Conference. The AfP conference, "Peacebuilding and Democracy in a Turbulent World," brought together those who work in peacebuilding with leading policymakers, members of the military, private-sector professionals and civil society representatives to help build bridges in both theory and practice.